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Title Harvard business review on the innovative enterprise
Published Boston : Harvard Business School Pub., [2003]


Location Call no. Vol. Availability
 W'BOOL  658.4063 Hbr/Oti  AVAILABLE
Description vii, 195 pages ; 21 cm
Series Harvard business review paperback series
Harvard business review paperback series.
Contents Creativity Under the Gun / Teresa M. Amabile, Constance N. Hadley and Steven J. Kramer -- Tough-Minded Ways to Get Innovative / Andrall E. Pearson -- Breaking Out of the Innovation Box / John D. Wolpert -- The Sputtering R&D Machine / Martha Craumer -- Inspiring Innovation / Ellen Peebles -- The Discipline of Innovation / Peter F. Drucker -- Research That Reinvents the Corporation / John Seely Brown -- Creativity Is Not Enough / Theodore Levitt
Summary "It's not enough to come up with great ideas - companies must ultimately turn those ideas into profits. This collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors."--BOOK JACKET
Notes "Ideas with impact"--cover
Bibliography Includes bibliographical references and index
Subject Technological innovations.
Creative ability in business.
Research, Industrial.
Author Amabile, Teresa.
Brown, John Seely.
Craumer, Martha
Drucker, Peter F. (Peter Ferdinand), 1909-2005.
Hadley, Constance N
Kramer, Steven J.
Levitt, Theodore, 1925-2006.
Pearson, Andrall E.
Peebles, Ellen
Wolpert, John D
Harvard Business School. Press.
LC no. 2002152617
ISBN 9781591391302
159139130X alkaline paper
Other Titles Innovative enterprise
On the innovative enterprise
OTHER TI Harvard business review