| Description |
1 online resource |
| Series |
SAGE research methods. Cases |
|
SAGE research methods. Cases
|
| Summary |
This case study focuses on the planning, implementation, and completion of a qualitative study conducted on the historical portrayal of marijuana in The New York Times. The authors share their motives for developing the project, how they selected the data source, how they conducted a content analysis, and finally, provide one example of how to integrate qualitative and quantitative methods. Finally, the authors provide some recommendations for readers who are new to the research process |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from home page (viewed on November 10, 2015) |
| Subject |
Content analysis (Communication) -- Case studies.
|
|
Marijuana in mass media -- Research -- Case studies
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
| Form |
Electronic book
|
| Author |
Fritsch, Alexis L., author
|
|
Woodward, Vanessa H., author
|
| ISBN |
1473948568 (ebook) |
|
9781473948563 (ebook) |
|
