| Description |
xvi, 291 pages : illustrations ; 25 cm |
| Contents |
1. The international market for organic and fair trade food and drink / Amarjit Sahota -- 2. The organic consumer / Martin Cottingham and Elisabeth Winkler -- 3. The fairtrade consumer / Harriet Lamb -- 4. Case history : Yeo Valley organic / Graham Keating -- 5. Case history : Green & Black's / Craig Sams -- 6. Case history : Abel & Cole / Ella Heeks -- 7. Case history : clipper teas / Lorraine Brehme -- 8. Case history : Duchy originals / Petra Mihaljevich -- 9. Case history : Sainsbury's SO organic / Ruth Bailey -- 10. Organic and fair trade marketing in Germany / Hubert Rottner -- 11. Organic and fair trade marketing in Italy / Paola Cremonini -- 12. Organic and fair trade marketing in the USA / Elaine Lipson -- 13. Organic and fair trade crossover and convergence / John Bowes and David Croft -- App. Further information - useful organic and fair trade Websites / Simon Wright |
| Summary |
"The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case histories and lessons from companies that have been successful in these areas, including Green & Black's Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers: a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector."--BOOK JACKET |
| Notes |
"Published with support from Sainsbury's Supermarkets"--Cover |
| Bibliography |
"Useful organic and fair trade websites": page 284 |
|
Includes bibliographical references and index |
| Subject |
Natural foods industry -- Handbooks, manuals, etc.
|
|
Natural foods -- Marketing -- Handbooks, manuals, etc.
|
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Farm produce -- Marketing -- Handbooks, manuals, etc.
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Beverages -- Marketing -- Handbooks, manuals, etc.
|
| Genre/Form |
Handbooks and manuals.
|
| Author |
Wright, Simon, 1957-
|
|
McCrea, Diane.
|
|
Sainsbury's (Firm)
|
| LC no. |
2006025809 |
| ISBN |
1405150580 hardback alkaline paper |
|
9781405150583 hardback alkaline paper |
|
