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Book Cover
E-book
Author Wright, Travis, author

Title Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook
Published Hoboken, New Jersey : Wiley, [2017]
Online access available from:
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Description 1 online resource
Contents Overview. The game at speed -- Influencers, zombies, and everything between -- Building a customer-centric organization. Introducing the experience marketing framework -- The insights layer -- Mind over organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for influencers and employee advocates -- Social business strategy for HR -- Social business strategy for customer service -- Data and automation. Designing your ultimate marketing stack -- Future-proofing. Building a personal brand, BRO -- Avoiding obsolescence and the road ahead
Summary Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. -- Edited summary from book
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Digital media.
Internet advertising.
Internet marketing.
Form Electronic book
Author Snook, Chris J., author
LC no. 2016057120
ISBN 1119291712 (epub)
1119291747 (pdf)
9781119291718 (epub)
9781119291749 (pdf)
(cloth)