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Title Campaigns and political marketing / Wayne P. Steger, Sean Q Kelly, J. Mark Wrighton, editors
Published London ; New York : Routledge, ©2008
Online access available from:
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Description 1 online resource : illustrations
Contents Campaigns and political marketing in political science context / Wayne P. Steger, Sean Q Kelly, J. Mark Wrighton -- Understanding campaign strategy : 'deliberate priming' and the role of professional political consultants / Stephen K. Medvic -- Forecasting the presidential vote in the states, 1948-2004 : an update, revision, and extension of a state-level presidential forecasting model / James E. Campbell, Syed Ali, Farida Jalalzai -- Vested interests : interest group resource allocation in presidential campaigns / Costas Panagopoulos -- Tempus fugit : How legislative candidates allocate their own time / Brian K. Arbour -- Going negative : press responses to candidate attack messages / Audrey A. Haynes, Julianne F. Flowers, Jennifer Harman -- Concepts, crises and campaigns : how political professionals define electoral crisis / R. Sam Garrett -- Revisiting the character of Congress : scandals in the U.S. House of Representatives, 1966-2002 / Lara Michelle Brown -- Media as moderator of "the sympathy effect" : testing a model of the sympathy vote in political campaigns / Amy E. Jasperson
Summary Understand the theoretical?and practical?aspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers throug
Notes "Campaigns and Political Marketing has been co-published simultaneously as Journal of Political Marketing, Volume 5, Numbers 1/2 2006."
Originally published in 2006 by The Haworth Press, Inc. Transferred to digital printing 2008 by Routledge
Title from PDF title page (viewed on Feb. 26, 2013)
Bibliography Includes bibliographical references and index
Subject Political campaigns -- United States -- History.
Political campaigns -- United States.
United States -- Politics and government.
Genre/Form History.
Form Electronic book
Author Kelly, Sean Q.
Steger, Wayne P.
Wrighton, J. Mark.
ISBN 1136446486
OTHER TI Journal of political marketing