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Book Cover
Author Pearce, Philip L., author.

Title Building familiarity with a new market : motivations for Chinese recreational vehicle tourists in Australia / Philip L. Pearce, Mao-Ying Wu
Published London : International CHRIE, 2014
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary Globally, there is a mounting awareness that the outbound Chinese market is large and growing rapidly. Destination managers, who seek to promote sustainable tourist behaviour and community well-being need to be aware of the motives and needs of this key tourism group. Insightful, research-derived information on the views of the market can be a key to superior management. The case study highlighted an individual blog as well as blog postings of an influential set of Chinese tourists who share on-line their recreational vehicle (RV) travelling experiences in Australia
Notes Originally Published InPearce, P. L., and Wu, M. (2014). Building familiarity with a new market: Motivations for Chinese recreational vehicle tourists in Australia. Journal of Hospitality and Tourism Cases, 3(1), 20-29
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Recreational vehicles -- Australia
Tourism -- Australia -- Case studies
Recreational vehicles.
Genre/Form Case studies.
Form Electronic book
Author Wu, Mao-Ying, author
ISBN 1529711193