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Book Cover
Author Wübben, Markus

Title Analytical CRM : developing and maintaining profitable customer relationships in non-contractual settings / Markus Wübben, with a foreword by Florian von Wangenheim
Edition First edition
Published Wiesbaden : Gabler, [2008]
Online access available from:
Springer eBooks    View Resource Record  


Description 1 online resource (xxxi, 262 pages) : illustrations
Series Gabler Edition Wissenschaft
Applied marketing science/Angewandte Marketingforschung
Gabler Edition Wissenschaft.
Gabler research. Applied marketing science.
Notes Technishce Universitat München 2008
Bibliography Includes bibliographical references
Notes Print version record
Subject Consumer satisfaction.
Customer services.
Genre/Form Academic theses.
Form Electronic book
ISBN 9783834981219