| Description |
xii, 240 pages : illustrations ; 25 cm |
| Contents |
1. Introduction to public relations campaigns -- 2. Overview of twentieth-century campaigns -- 3. Overview of contemporary public relations theory -- 4. Understanding research: methodology and terminology -- 5. Campaign evaluation -- 6. Community relations: gateways support services 2005-06 -- 7. Stakeholder engagement: the Wivenhoe Dam upgrade project -- 8. Internal communication: improving productivity and morale at AMP -- 9. Financial public relations: Domino's Pizza and Elders Rural Bank -- 10. Marketing public relations; launching FUndies -- 11. Strategic events: New Zealand's bid to host the Rugby World Cup 2011 -- 12. Risk communication: the Toowoomba water fight -- 13. Issues and crisis management: James Hardie industries -- 14. Emergency crisis communication: returning power to Collinsville -- 15. Media relations: avian influenza and the press |
| Notes |
Includes index |
| Bibliography |
Bibliography |
| Subject |
Mass media and business.
|
|
Public relations -- Management.
|
| Author |
Sheehan, Mark, 1959-
|
|
Xavier, Robinia
|
| ISBN |
9780195559101 paperback |
|
