Your role as publicist -- Basics of good media relations -- Keys to newsworthy publicity -- Writing for the press -- Getting into print -- Getting pictures published -- Preparing materials for broadcast -- Getting on the air -- When the media visit -- Controversy! -- Complaints and solutions -- Sources and services for publicists
Analysis
Public relations Handbooks, manuals, etc
Notes
Includes index
Bibliography
Includes bibliographical references (pages 325-340) and index