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Book Cover
Book
Author Yale, David R.

Title The publicity handbook / David R. Yale
Edition [Second edition]
Published Lincolnwood, Ill., U.S.A. : NTC Business Books, [1991]
[1995?]
©1991

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  659 Yal/Pha  AVAILABLE
Description x, 358 pages ; 24 cm
Contents Your role as publicist -- Basics of good media relations -- Keys to newsworthy publicity -- Writing for the press -- Getting into print -- Getting pictures published -- Preparing materials for broadcast -- Getting on the air -- When the media visit -- Controversy! -- Complaints and solutions -- Sources and services for publicists
Analysis Public relations Handbooks, manuals, etc
Notes Includes index
Bibliography Includes bibliographical references (pages 325-340) and index
Subject Public relations -- Handbooks, manuals, etc.
Public relations -- United States.
Publicity -- United States.
Genre/Form Handbooks and manuals.
LC no. 90023364
ISBN 0844232858
0844232866 (paperback)
Other Titles Publicity handbook