| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
| Summary |
Although agricultural byproducts sales are dominated by traditional sales channels nowadays, recently agricultural byproducts e-commerce is developing rapidly. What to sell and how to sell on the Internet are the two most concerning problems for companies selling agricultural byproducts. To be a copycat of other business models is certainly doomed to failure. This case describes the agricultural byproducts e-commerce practice of Gongtianxia Technology Company with the aim of exploring the direction of agricultural byproducts e-commerce and sharing the lessons learned with e-commerce entrepreneurs |
| Notes |
Originally Published InWang, K., Yang, B., & Chen, M. (2015). From Selling on E-commerce Platform to Selling on WeChat Platform: An Exploration of B2C E-commerce of Agricultural Byproducts in China. Beijing, China: Renmin University Business School |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Electronic commerce -- China
|
|
Agricultural industries -- Technological innovations -- China
|
|
Agricultural industries -- Technological innovations.
|
|
Electronic commerce.
|
|
China.
|
| Form |
Electronic book
|
| Author |
Yang, Bo, 1974- author.
|
|
Chen, Minder, author
|
| ISBN |
9781529763812 |
|
1529763819 |
|
