| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Hotel internal branding consists of the practices of hotel employees to live the brand, service by the brand, and engage customers through enhanced branded service. The case study of Tempus Hotel Taichung showcases the internal branding process from the four essential functions of management, including planning, organizing, leading, and controlling. Hospitality educators can integrate this case with instructional materials on leadership and management, human resource, training and development, and marketing. Through this case, hospitality students are expected to develop critical thinking and analytical skills as well as strategic management competencies in managing brand from within |
| Notes |
Originally Published InWang, Y., Yang, J., & Yang, C. (2015). Hotel internal branding: A case of Tempus Hotel Taichung. Journal of Hospitality & Tourism Cases, 4(3), 50-60 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Tempus Hotel Taichung -- Case studies
|
|
Branding (Marketing) -- Case studies
|
|
Hotels -- Marketing -- Case studies
|
|
Branding (Marketing)
|
|
Hotels -- Marketing.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Yang, Jing, active 2015, author
|
|
Yang, Chu-En, author
|
| ISBN |
9781529713015 |
|
1529713013 |
|
