Title The online customer : new data mining and marketing approaches / Yinghui Yang

Published Youngstown, N.Y. : Cambria Press, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.872 Yan/Ocn		AVAILABLE
W'PONDS	658.872 Yan/Ocn		AVAILABLE

Description xxvii, acknowledgements, 106 pages, Subject index : illustrations ; 23.5 cm Notes Originally presented as the author's thesis (Ph. D.)--University of Pennsylvania, 2004 Bibliography Includes bibliographical references Subject Internet marketing. Data mining. Market segmentation. LC no. 2006034617 ISBN 9781934043066 1934043060

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