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Title Representing ageing : images and identities / edited By Virpi Ylänne
Published New York : Palgrave Macmillan, 2012
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Contents Acknowledgements -- Notes on the Contributors -- Introduction; V. Yl̃nne -- PART I: AGE-TARGETED AND ADVERTISING IMAGES -- Anti-ageing Advertisements and Perceptions of Ageing; T. Calasanti, A. Sorensen & N. King -- Consumerism vs. Constructing Older Age: A Case Study of Over Fifties Life Insurance TV Advertising; C. Chen & V. Yl̃nne -- 'They See Themselves As Young': The Market Addressing the Older Consumer; K.Ḻvgren -- Talk about Love and Intimate Relationships in a Finnish 50+ Magazine; K. Lumme-Sandt & H. Uotila -- Redefining Cultural Roles in Older Age: Grand-Mothering as an Extension of Motherhood; S. Soden -- PART II: APPEARANCE, CLOTHING AND FASHION IMAGES -- Doing Beauty: Women, Ageing and Identity; L.H. Clarke & A. Korotchenko -- On Going Grey; C. Holland & R. Ward -- Fashion and Age: The Role of Women's Magazines in the Constitution of Aged Identities; J. Twigg -- PART III: SELF, FAMILY AND COMMUNITY IMAGES -- 'I Don't See Many Images of Myself Coming Back at Myself': Representations of Women and Ageing; L. Warren & N. Richards -- The Oldest Generation as Displayed in Family Photographs; B. Bytheway & J. Bornat -- 'Positive Images' and Calendars: Explorations in 'Agelessness' or 'Ambiguous' Identities?; E. Fairhurst -- Snap Happy ₆ Being Old in Scotland in Photographs; E. Tulle -- Conclusion; V. Yl̃nne -- Bibliography -- Index
Summary This collection critically examines twenty-first century representations of ageing, focusing on images/imagery/discourses found in various media as well as individuals' own experiences and self-presentations of ageing and identity, drawing on new innovative, qualitative empirical data. The contributors represent a range of disciplinary areas but all are concerned with how ageing is currently understood, experienced, represented and talked about. The contexts in which these issues are debated include advertising, women's and over fifties' magazines, beauty and hair care routines, art therapy, documenting family relations, positive ageing campaign and biographical photography. Many topical issues are examined, such as the discursive construction of age identities, positive ageing, anti-ageing, ageism, age relations and the body. This book will be of interest to students and researchers in cultural and social gerontology, discourse and identity and lifespan communication, as well as those working in marketing and with older people either directly or indirectly
Bibliography Includes bibliographical references and index
Subject Advertising.
Identity (Psychology)
Older people -- Pictorial works.
Older people -- Services for.
Genre/Form Pictorial works.
Illustrated works.
Form Electronic book
Author Ylänne, Virpi, 1962-
LC no. 2012011354
ISBN 1137009349 (electronic bk.)
9781137009340 (electronic bk.)