Introduction to social networking -- Facebook profile basics -- Facebook page basics -- Facebook group basics -- Facebook events -- Facebook application basics -- Customizing your Facebook page -- Developing a Facebook content strategy -- Cross-promoting content on Facebook -- Facebook page management -- Advertising on Facebook -- Analytics and ROI
Summary
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. It shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.--[book cover]
