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Authors (Last name first) (1-11 of 11)
Zeithaml, Valarie A.
1
Book
1987

Communication and control processes in the delivery of service quality


Zeithaml, Valarie A.
Cambridge, Mass. : Marketing Science Institute, 1987

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 WATERFT BUSINESS  658.562 Zei  AVAILABLE
2
Book
2000

A conceptual framework for understanding e-service quality : implications for future research and managerial practice


Zeithaml, Valarie A.
Cambridge, Mass. : Marketing Science Institute, [2000]

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 WATERFT BUSINESS  658.8 Zei/Cff  AVAILABLE
3
Book
1990

Delivering quality service : balancing customer perceptions and expectations


Zeithaml, Valarie A.
New York : Free Press ; London : Collier Macmillan, [1990]

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 WATERFT BUSINESS  658.812 Zei/Dqs  AVAILABLE
 MELB  658.812 Z48D  AVAILABLE
4
Book
2000

Driving customer equity : how customer lifetime value is reshaping corporate strategy


Rust, Roland T.
New York ; London : Free Press, 2000

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 MELB  658.812 Rus/Dce  AVAILABLE
5
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 WATERFT BUSINESS  658.812 Par/Mfi  AVAILABLE
6
Book
1991

Price and brand name as indicators of quality dimensions


Brucks, Merrie
Cambridge, Mass. : Marketing Science Institute, [1991]

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 W'PONDS  380.1 Bru/Pab  AVAILABLE
7
E-book
2014

Profiting from services and solutions : what product-centric firms need to know



New York : Business Expert Press, 2014

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8
Book
2006

Services marketing : integrating customer focus across the firm


Zeithaml, Valarie A.
Boston : McGraw-Hill/Irwin, [2006]

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 MELB  658.8 Zei/Smi 2006  AVAILABLE
9
Book
2009

Services marketing : integrating customer focus across the firm


Zeithaml, Valarie A.
Boston : McGraw-Hill Irwin, [2009]

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 WATERFT BUSINESS  658.8 Zei/Smi 2009  DUE 14-10-19
 MELB  658.8 Zei/Smi 2009  AVAILABLE
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10
Book
1986

Servqual : a multiple-item scale for measuring customer perceptions of service quality


Parasuraman, A.
Cambridge, Mass. : Marketing Science Institute, 1986

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 WATERFT BUSINESS  658.835 Par  AVAILABLE
11
Book
1993

Ten lessons for improving service quality : commentary


Berry, Leonard L., 1942-
Cambridge, Mass. : Marketing Science Institute, 1993

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 WATERFT BUSINESS  658.812 Ber/Tlf  AVAILABLE
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