Title Management : function & strategy / Thomas S. Bateman, Carl P. Zeithaml

Edition Second edition Published Homewood, Ill. : Irwin, [1993] ©1993

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.4 Bat/Mfa 1993		AVAILABLE

Description xxxv, 662 pages, 47 unnumbered pages : illustrations (some color) ; 29 cm Contents Includes indexes Analysis Management Bibliography Includes bibliographical references and indexes Subject Management. Strategic planning. Author Zeithaml, Carl P. LC no. 92022184 ISBN 0256100209 0256117802 (annotated instructor's edition)

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