| Description |
1 online resource (16 pages) : illustrations |
| Series |
International business online (text) |
| Summary |
In late 2009 Toyota became the subject of media and U.S. government scrutiny after multiple deaths and injuries were attributed to accidents resulting from the unintended and uncontrolled acceleration of its cars. Despite Toyota's voluntary recall of 4.2 million vehicles for floor mats that could jam the accelerator pedal and a later recall to increase the space between the gas pedal and the floor, the company insisted there was no underlying defect and defended itself against media reports and regulatory statements that said otherwise. As the crisis escalated, Toyota was further criticized for its unwillingness to share information from its data recorders about possible problems with electronic throttle controls and sticky accelerator pedals, as well as braking problems with the Prius. By the time Toyota Motor Company president Akio Toyoda apologized in his testimony to the U.S. Congress, Toyota's stock price had declined, in just over a month, by 20 percent--a $35 billion loss of market value |
| Notes |
Title from resource description page (viewed July 24, 2014) |
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HBS number: KEL598 |
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Case number: 5-311-504 |
| Bibliography |
Includes bibliographical references |
| Notes |
This edition in English |
| Subject |
Toyota Jidōsha Kabushiki Kaisha -- Case studies
|
| SUBJECT |
Toyota Jidōsha Kabushiki Kaisha. fast (OCoLC)fst00581314 |
| Subject |
Crisis management -- Case studies
|
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Automobile industry and trade -- Case studies
|
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Automobile industry and trade.
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Crisis management.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
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| Author |
Zemel, Eitan.
|
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Diermeier, Daniel.
|
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Kellogg School of Management.
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