Tastes, traditions, and trade, 1870-1970 -- Favored flowers : growers and traders, 1870-1970 -- Fresh flowers : global flower growing, 1970-2005 -- State and structure : floriculture in a global system -- Cultivating the global garden : local growers in a global system -- Specialty and abundance : middlemen in a changing system -- Risk and relationships : middlemen strategies -- Self and signs : flower consumers
Summary
Cultural history of the flower trade in New York City and the transformation of the cut-flower industry into a global commodity system