Table Of Contents -- Making Dreams Come True -- Buying -- Marketing -- An Example From The Past -- Creating Awareness -- Selling -- People Educating Each Other -- Moving From Peddler To Counselor -- Succeeding Without Rushing, Pushing, Shoving -- Gardeners And Those That Garden And Pursue -- Customer Care -- Wes' Last Word -- The Four Eternal Laws Of Sales Success -- Acknowledgments -- Dad's Sayings -- List Of Stories -- The Author
Summary
In the first five seconds of your first contact with a person or business, a perception forms in your mind: This 'perception of a difference' forms without your conscious knowledge or control and affects your relationship with that person or business fro