Title Focus groups : Insight Consulting Group

Published United Kingdom : SAGE Publications Ltd, 2017

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Sage Research Methods Video

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Description 1 online resource (1 video file (27 min., 6 sec.)) : sound, colour Summary Kristin Zyga is the vice president of market research for Insight Consulting Group. She outlines the role of focus groups in market research and discusses the various methodologies that can be used in focus group study Performer Presenter, Kristin Zyga Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on October 17, 2016) Subject Focus groups. Marketing research -- Methodology Focus groups. Marketing research -- Methodology. Genre/Form Internet videos. Nonfiction television programs. Internet videos. Nonfiction television programs. Vidéos sur Internet. Émissions télévisées autres que de fiction. Form Streaming video Author Zyga, Kristin, on-screen presenter ISBN 9781473998629 147399862X

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