| Description |
vii, 104 pages ; 22 cm |
| Series |
Continuum research methods |
|
Continuum research methods series |
|
Continuum research methods series.
|
| Contents |
Machine derived contents note: 1 Introducing Focus Groups -- Preliminaries and definitions -- What kind of focus group? -- Focus groups as a qualitative research method in -- the social sciences -- Summary -- 2 Benefits and Limitations of Focus Group -- Methodology -- When to use focus groups and for what kinds of -- questions -- Limitations of focus groups -- Summary -- 3 Planning and Organizing Focus Groups -- Selecting the participants -- The role of the moderator -- Selecting a location and other practicalities of -- setting up focus groups -- Ethical issues -- Summary -- -- -- -- -- 4 Developing and Asking Questions -- The topic guide or questioning route -- Types of questions Kinds of questions -- Summary -- 5 Conducting Focus Groups -- Before the focus group session -- Stages of the focus group session -- After the session -- Summary -- 6 Analysing Focus Group Data -- Summary -- Recommended Further Reading References |
| Summary |
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET |
| Analysis |
Research methodology |
| Bibliography |
Includes bibliographical references (pages 100-104) |
| Subject |
Focus groups.
|
|
Social sciences -- Research -- Methodology.
|
| LC no. |
2004298031 |
| ISBN |
0826464726 paperback |
|
