| Description |
xviii, 429 pages : illustrations ; 29 cm |
| Contents |
Machine generated contents note: Section 1 Human Factors in Mobile Services -- ch. 1 The Effects of Consumption Values on the Use of Location-Based Services on Smartphones / En Mao -- ch. 2 Attribute Perceptions as Factors Explaining Mobile Internet Acceptance of Cellular Customers in Germany: An Empirical Study Comparing Actual and Potential Adopters with Distinct Categories of Access Appliances / Torsten J. Gerpott -- ch. 3 Adoption of Mobile Video-Call Service: An Exploratory Study / Santiago Iglesias-Pradas -- ch. 4 Consumer Information Search and Decision-Making on M-Commerce: The Role of Product Type / Moutusy Maity -- ch. 5 Consumer Adoption of Mobile Coupons in Malaysia / Uchenna Cyril Eze -- ch. 6 Mobile Banking in the Youth Market: Implications from an Entrepreneurial and Learning Perspective / Vanessa Ratten -- ch. 7 Consumers Intention to Use Mobile Commerce and the Moderating Roles of Gender and Income / Yew Siang Poong -- |
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Contents note continued: Section 2 Human Factors in Mobile Technologies -- ch. 8 Mobile Devices and the Self: Developing the Concept of Mobile Phone Identity / Jason Bennett Thatcher -- ch. 9 User Perspective on the Adoption of Mobile Augmented Reality Based Applications / Lauri Frank -- ch. 10 Perceptions of the Impact of Mobile Sales Force Automation on Salespeople's Performance / Adam Sutherland -- ch. 11 Adoption of Mobile Reading Devices in the Book Industry / Vanessa Ratten -- ch. 12 Mobile Communication: A Study on Smart Phone and Mobile Application Use / Irem Somer -- ch. 13 Factors Affecting Mobile Phone Use Among Undergraduate Students in Turkey: An Exploratory Analysis / Ali Acilar -- Section 3 Mobile Services Management -- ch. 14 Mobile Social Networks: Communication and Marketing Perspectives / Kaan Varnali -- ch. 15 Mobile Services as Resources for Consumer Integration of Value in a Multi-Channel Environment / Hanna Kiehela -- |
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Contents note continued: ch. 16 Mobile Advertising in Small Retailer Firms: How to Make the Most of It / Pauliina Ulkuniemi -- ch. 17 Designing Effective Mobile Advertising with Specific Reference to Developing Markets / Masood H. Siddiqui -- ch. 18 Justifying RFID Investment to Enable Mobile Service Applications in Manufacturing and Supply Chain / In Lee -- ch. 19 Assessing Mobile Value-Added Preference Structures: The Case of a Developing Country / Evan W. Duggan |
| Summary |
"This book fosters a scientific understanding of mobile services, providing a timely publication of current research efforts, and forecasts future trends in the mobile services industry"--Provided by publisher |
| Notes |
"Premier reference source"--Cover |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also issued online |
| Subject |
Mobile computing.
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Cell phone services industry.
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| Author |
Lee, In, 1958-
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| LC no. |
2012005469 |
| ISBN |
9781466619395 hardcover |
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1466619392 hardcover |
|
9781466619418 print & perpetual access |
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1466619414 print & perpetual access |
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