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Book Cover
Book
Author De Sáez, Eileen Elliott.

Title Marketing concepts for libraries and information services / Eileen Elliott de Sáez
Edition Second edition
Published London : Facet Pub., 2002

Copies

Location Call no. Vol. Availability
 W'PONDS  021.7 Sae/Mcf 2002  AVAILABLE
Description xvi, 224 pages : illustrations ; 24 cm
regular print
Contents 1. What is marketing? -- 2. The corporate mission -- 3. Marketing strategies for librarians and information professionals -- 4. The marketing mix -- 5. Promotion and public relations -- 6. Market segmentation -- 7. Marketing in the digital age -- 8. Marketing research and market research -- 9. Corporate identity and corporate image -- 10. The marketing plan
Notes Previous ed.: 1993
Includes index
Bibliography Includes bibliographical references and index
Subject Advertising -- Libraries.
Libraries -- Public relations.
Library science -- Marketing.
Information services -- Marketing.
Libraries -- Marketing.
Information Services.
Libraries.
LC no. 2002405710
ISBN 1856044262