| Description |
x, 255 pages ; 24 cm |
| Series |
History of communication |
|
History of communication.
|
| Contents |
1. Party Journalism in China: Theory and Practice -- 2. The Trajectory of Media Reform -- 3. Media Commercialization with Chinese Characteristics -- 4. Corruption: The Journalism of Decadence -- 5. Broadcasting Reform amidst Commercialization -- 6. Newspapers for the Market -- 7. Toward a Propagandist/Commercial Model of Journalism? -- 8. Challenges and Responses -- 9. Media Reform beyond Commercialization |
| Summary |
How do market forces influence the media in China? How does the Party both introduce and try to contain the market's influence? How do commercial imperatives both accommodate and challenge Party control? To answer these and other questions, Yuezhi Zhao interviewed a wide range of scholars, media administrators, and media professionals. During five months in China in 1994 and 1995, she monitored media content, carried out extensive documentary research in Beijing, and held off-the-record meetings with Chinese media insiders. The first study of its kind to trace the Chinese print and broadcast media from the 1920s to 1996, this work will be must reading for students of journalism, mass communications, political science, and China studies, as well as for media and business professionals and policy makers who need to understand what's happening to China and its mass media |
| Bibliography |
Includes bibliographical references (pages [235]-243 and index |
| Subject |
Government and the press -- China.
|
|
Mass media policy -- China.
|
|
Press -- China -- History.
|
| LC no. |
97021144 |
| ISBN |
0252023757 |
|
0252066782 |
|
