Ch. 1. Meet and Master the Media -- Ch. 2. The Boy Scout Commandments -- Ch. 3. The Performance Commandments -- Ch. 4. Successful Interview Tools -- Ch. 5. Catering to the One-Eyed Beast: Television Appearances -- Ch. 6. Digging Deep: Investigative Broadcasts -- Ch. 7. Bushwhacked: How to Survive an Ambush Interview and Win a Shoutfest -- Ch. 8. Taking Notes: Print and Online Interviews -- Ch. 9. You're on the Air: Radio and Telephone Interviews -- Ch. 10. When You're in Charge: On Camera Demonstrations and News Conferences -- Ch. 11. Getting Ready for Your Fifteen Minutes -- App. Media-Mastering Worksheets
