Preface : why social psychology fails -- 1. The sunset of a golden age : reflections on the gap between promise and practice -- 2. Crisis and controversy in experimental social psychology : four hypotheses -- 3. Experiments as theatre : the art of scientific demonstration -- 4. Social psychology engineers wealth and intelligence : the Hawthorne and Pygmalion effects -- 5. A guide to the myth of media effects -- 6. Gender and psychology : from feminism to Darwinism -- 7. The end of experimental social psychology -- Epilogue : looking forward
