| Description |
xiii, 273 pages : illustrations ; 22 cm |
| Series |
Key themes in organizational communication |
|
Key themes in organizational communication.
|
| Contents |
1. What is rhetoric? What is organizational rhetoric? Why are they important? -- 2. Creating Topoi for organizational rhetoric -- 3. Constructing the leadership Mythos -- 4. Organizational rhetoric and public policymaking -- 5. Rhetoric and the management of organizational identities, images, and crises |
| Summary |
This book examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business and politics.
|
|
Communication in management.
|
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Communication in organizations.
|
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Communication -- Social aspects.
|
| ISBN |
0745647162 (cased) |
|
0745647170 (paperback) |
|
9780745647166 (cased) |
|
9780745647173 (paperback) |
|
