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Book Cover
Author Holbrook, Morris B.

Title The semiotics of consumption : interpreting symbolic consumer behavior in popular culture and works of art / by Morris B. Holbrook, Elizabeth C. Hirschman
Published Berlin ; New York : Mouton de Gruyter, 1993


Location Call no. Vol. Availability
 W'BOOL  302.2 Hol/Soc  AVAILABLE
Description xi, 365 pages ; 24 cm
Series Approaches to semiotics ; 110
Approaches to semiotics ; 110
Bibliography Includes bibliographical references (pages [323]-351) and index
Subject Consumer behavior.
Popular culture.
Author Hirschman, Elizabeth Caldwell, 1949-
LC no. 92047431
ISBN 3110134918 (acid-free paper)