| Description |
xv, 261 pages : illustrations (black and white) ; 24 cm |
| Contents |
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do? |
| Summary |
This book helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies |
| Notes |
Formerly CIP. Uk |
|
Previous edition: 2010 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also issued online |
| Subject |
Communication -- Philosophy.
|
|
Communication.
|
| Author |
Zelley, Elaine D., author
|
| LC no. |
2014931720 |
| ISBN |
9781452276540 (paperback) |
|
(web pdf) |
|
