Introduction -- Ribbon-wearing : towards a theoretical framework -- Flags and poppies : charity tokens of the early twentieth century -- Ribbon histories -- Symbolic uses of the ribbon -- 'Showing awareness' and the 1960s counter-culture : breaking rules and finding the self -- Worry as a manifestation of awareness : the implications of 'thinking pink' -- The commercialisation of charity and the commodification of compassion -- Conclusion
Bibliography
Includes bibliographical references (pages 164-186) and index