| Description |
xxxi, 406 pages : illustrations ; 23 cm |
| Contents |
INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Media literacy.
|
| LC no. |
97033726 |
| ISBN |
0761909257 (cloth : acid-free paper) |
|
0761909265 (paperback: acid-free paper) |
|
