| Description |
x, 262 pages : illustrations ; 25 cm |
| Contents |
Pt. I. Texts. 1. How the Media Communicate. 2. Reading Media Images. 3. Ideology. 4. Representation. 5. Genre. 6. Narrative. 7. Intertextuality -- Pt. II. Institutions. 8. Approaches to Media Institutions. 9. Public Service Broadcasting and the Market. 10. Media Professionalism and Codes of Practice. 11. Independent Media -- Pt. III. Audiences. 12. Conceptualizing and Measuring Media Audiences. 13. The Effects of the Media on Audience Groups. 14. Contexts of Media Consumption. 15. Minority Audiences and the Media. 16. New Technologies and Media Audiences. 17. Media Consumption and Social Status. 18. Public Participation in the 1990s -- Epilogue: Research Methods in Media Studies |
| Summary |
This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions, and audiences and the media. The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Mass media.
|
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Motion pictures.
|
|
Radio broadcasting.
|
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Television broadcasting.
|
| Author |
Willis, Andrew, 1962 November 17-
|
| LC no. |
98030067 |
| ISBN |
0631200266 (hbk. : alk. paper) |
|
0631200274 (paperback: alk. paper) |
|
