| Description |
xii, 363 pages ; 23 cm |
|
regular print |
| Series |
UQP cultural and media policy series |
|
UQP cultural and media policy series.
|
| Contents |
1. Governing Australia -- 2. The ratings of transition: the politics and technologies of counting -- 3. Small worlds: research on children and the media in Australia -- 4. "I didn't get it, but I liked the name": generational profiling through Generation X -- 5. Arts audiences: becoming audience-minded -- 6. Towards an ecology of cultural attendance -- 7. Museum visitors as audiences: innovative research for online museums -- 8. Gamers as co-creators: enlisting the virtual audience - a report from the Net face -- 9. Mobilising readers: newspapers, copy-tasters and readerships -- 10. Finding an audience for a new service -- 11. "Tell me what you want and I'll give you what you need": perspectives on indigenous media audience research -- 12. Theorising the diasporic audience -- 13. After South Park: the SBS audience -- 14. Voter communication |
| Summary |
The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences |
| Analysis |
Opinion surveys |
|
Mass media |
|
Arts |
|
Marketing |
|
Computer games |
|
Case studies |
|
Audience research |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages [331]-353) and index |
| Subject |
Audiences -- Research -- Australia -- Case studies.
|
|
Marketing research -- Australia.
|
|
Audiences -- Research -- Australia -- Case studies.
|
|
Audiences.
|
|
Audiences -- Research -- Australia -- Methodology.
|
|
Audiences -- Research -- Australia.
|
| Genre/Form |
Case studies.
|
| Author |
O'Regan, Tom, editor
|
|
Balnaves, Mark, 1959- editor
|
|
Sternberg, Jason, editor
|
| LC no. |
2002391867 |
| ISBN |
9780702232053 |
|
070223205X |
|
