Foreword / Christine Oliver and Linda Johanson -- Editor's Introduction: Different Strokes: Qualitative Research in the Administrative Science Quarterly from 1956 to 1996 / John Van Maanen -- Pt. I. Studies of Organizational Processes. 1. The Role of Expectations in Business Decision Making / Richard M. Cyert, William R. Dill and James G. March. 2. Intense Loyalty in Organizations: A Case Study of College Athletics / Patricia A. Adler and Peter Adler. 3. In Search of Rationality: The Purposes Behind the Use of Formal Analysis in Organizations