Introduction -- A brief history of childhood and motherhood into the twentieth century -- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- Pediocularity : from the child's point of view -- Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- Baby booms and market booms : teen and subteen girls in the postwar marketplace -- Concluding thoughts
Notes
Formerly CIP. Uk
Bibliography
Includes bibliographical references (pages [181]-200) and index