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Book Cover
Book
Author Terpstra, Vern.

Title The cultural environment of international business / Vern Terpstra, Kenneth David
Edition Third edition
Published Cincinnati, OH : South-Western Pub. Co., [1991]
©1991

Copies

Location Call no. Vol. Availability
 W'PONDS  306.36 Ter 1991  AVAILABLE
Description xv, 252 pages : illustrations ; 24 cm
Contents The basics of culture -- Prologue : the challenge of international business in the 1990s -- Culture -- Language -- Culture and the shaping of human motivation -- Religion -- Values -- The social organization of human behavior -- Technology -- Social organization -- Political environment -- Epilogue : environment and issues -- Appendix (p. 234-238) : classification of countries by economic performance
Notes "S187CA."
includes index
Bibliography Bibliography: pages 239-248
Subject Intercultural communication.
International business enterprises -- Social aspects.
Author David, Kenneth H.
LC no. 90061084
ISBN 0534985130
0538800038