| Description |
xii, 294 pages : illustrations ; 23 cm |
|
regular print |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
1. One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / Tom Reichert and Jacqueline J. Lambiase -- 2. What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Tom Reichert -- 3. Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Juliann Sivulka -- 4. Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Jonathan E. Schroeder and Janet L. Borgerson -- 5. Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / Michael S. LaTour and Tony L. Henthorne -- 6. The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Annie Lang, Kevin Wise, Seungwhan Lee and Xiaomei Cai -- 7. Sex(haustion) Sells: Marketing in a Saturated Mediascape / Collin Gifford Brooke -- 8. Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Stephen J. Gould -- 9. Advertising and Disconnection / Jean Kilbourne -- 10. Adcult and Gender / James B. Twitchell -- 11. Subliminal Sexuality: The Fountainhead for America's Obsession / Wilson Bryan Key -- 12. Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Barbara B. Stern -- 13. Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Gary R. Hicks -- 14. Sex - Online and in Internet Advertising / Jacqueline J. Lambiase -- 15. Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Jacqueline Lambiase and Tom Reichert |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Advertising -- Social aspects.
|
|
Sex role in advertising.
|
|
Advertising -- Psychological aspects.
|
|
Sex in advertising.
|
| Author |
Reichert, Tom.
|
|
Lambiase, Jacqueline.
|
| LC no. |
2002023530 |
| ISBN |
0805841172 paperback |
|
0805841180 paperback |
|
