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Title Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase
Published Mahwah, N. J. ; London : Lawrence Erlbaum Associates, 2003

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Location Call no. Vol. Availability
 MELB  306.7 Rei/Sia  TEMPORARILY UNAVAILABLE
Description xii, 294 pages : illustrations ; 23 cm
regular print
Series LEA's communication series
LEA's communication series.
Contents 1. One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / Tom Reichert and Jacqueline J. Lambiase -- 2. What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Tom Reichert -- 3. Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Juliann Sivulka -- 4. Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Jonathan E. Schroeder and Janet L. Borgerson -- 5. Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / Michael S. LaTour and Tony L. Henthorne -- 6. The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Annie Lang, Kevin Wise, Seungwhan Lee and Xiaomei Cai -- 7. Sex(haustion) Sells: Marketing in a Saturated Mediascape / Collin Gifford Brooke -- 8. Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Stephen J. Gould -- 9. Advertising and Disconnection / Jean Kilbourne -- 10. Adcult and Gender / James B. Twitchell -- 11. Subliminal Sexuality: The Fountainhead for America's Obsession / Wilson Bryan Key -- 12. Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Barbara B. Stern -- 13. Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Gary R. Hicks -- 14. Sex - Online and in Internet Advertising / Jacqueline J. Lambiase -- 15. Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Jacqueline Lambiase and Tom Reichert
Bibliography Includes bibliographical references and indexes
Subject Advertising -- Social aspects.
Sex role in advertising.
Advertising -- Psychological aspects.
Sex in advertising.
Author Reichert, Tom.
Lambiase, Jacqueline.
LC no. 2002023530
ISBN 0805841172 paperback
0805841180 paperback
Other Titles Perspectives on the erotic appeal