| Description |
318 pages : illustrations ; 22 cm |
| Contents |
Political Marketing: The Cause of an Emerging Democratic Deficit in Britain? / Darren G. Lilleker -- Square Peg, Round Hole? Can Marketing-Based Concepts Such as the 'Product' and the 'Marketing Mix' Have a Useful Role in the Political Arena? / Jenny Lloyd -- A Conceptual Model of Political Market Orientation / Robert P. Ormrod -- Membership Benefits, Membership Action: Why Incentives for Activism Are What Members Want / Sue Granik -- Vote Winner or a Nuisance: Email and Elected Politicians' Relationship with Their Constituents / Nigel Jackson -- Electoral Participation and Non-Voter Segmentation / Declan P. Bannon -- Young People's Attitudes Towards British Political Advertising: Nurturing or Impeding Voter Engagement? / Janine Dermody and Richard Scullion -- Marketing Government Reforms / Dave Gelders and Steven Van De Walle -- Political Marketing Segmentation-The Case of UK Local Government / Patricia Rees and Hanne Gardner -- The Impact of New Technology on the Communication of Parliamentary Information / Rita Marcella, Graeme Baxter and Nick Moore -- Political Campaign Advertising: Believe It or Not / Aron O'Cass -- An Exploratory Assessment of Voter and Governmental Interface on Pertinent Issues Facing American Children and Youth / Tanuja Singh and Elisa Fredericks -- Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange / Kimball P. Marshall and Caroline Fisher -- Political Issue Promotion in the Age of 9-11 / Cynthia R. Morton and Jorge Villegas -- Political Opinion Leadership and Electoral Behavior / Aron O'Cass and Anthony Pecotich |
| Notes |
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 14, numbers 1/2 2005." |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Campaign management.
|
|
Political campaigns.
|
|
Marketing -- Political aspects.
|
| Author |
Wymer, Walter W.
|
|
Lees-Marshment, Jennifer.
|
| LC no. |
2005004146 |
| ISBN |
0789024373 (hard cover : alk. paper) |
|
0789024381 (soft cover : alk. paper) |
|
9780789024381 |
|
