Title Going negative : how political advertisements shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar

Edition First paperback edition Published New York ; London : Free Press, 1997

Copies

Location	Call no.	Vol.	Availability
W'PONDS	324.730973 Ans/Gnh 1997		AVAILABLE

Description viii, 243 pages : illustrations ; 24 cm Analysis Advertising, Political Advertising, Political - United States Electioneering - United States Negativism Notes Appendix Includes index Notes Bibliography Includes bibliographical references and index Subject Advertising, Political. Advertising, Political -- United States. Political campaigns -- United States. Negativism. Author Iyengar, Shanto. ISBN 0684837110 paperback

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