Pt. I. A strategy for public diplomacy -- Devising a public diplomacy campaign toward the Middle East : part I - basic principles -- Devising public diplomacy campaign toward the Middle East : part II - core elements -- Pt. II. What we do wrong -- Battling for hearts and minds in the Middle East -- We're losing the battle for hearts and minds -- Voices who speak for (and against) us -- Wrong answer to al-Jazeera -- Pt. III. What we do right -- Still open to Arabs -- Winning over Arabs, one dancer at a time -- American schools abroad have a big part to play -- Pt. IV. A new approach -- Re-engage the world -- How to win friends and influence Arabs -- The Djerejian report : an assessment -- A practical guide to tapping America's underappreciated, underutilized anti-Islamist allies -- Private initiatives and public diplomacy -- Lessons from the front line : my two years in Morocco -- Polls apart : why public opinion surveys should not define public diplomacy
The battle of ideas in the war on terror : fighting the fight
Summary
"This collection of seventeen essays takes aim at the poll-driven, self-defeating approach to public diplomacy that has often defined U.S. outreach to Arabs and Muslims since September 11. It offers instead a vision of how the United States can fight - and ultimately win - the long-term battle of ideas in the Middle East."--BOOK JACKET
