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Author Thaler, Richard H., 1945-

Title Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein
Published New Haven : Yale University Press, [2008]


Location Call no. Vol. Availability
Description x, 293 pages : illustrations ; 25 cm
Contents Pt. I. Humans and Econs -- 1. Biases and Blunders -- 2. Resisting Temptation -- 3. Following the Herd -- 4. When Do We Need a Nudge? -- 5. Choice Architecture -- Pt. II. Money -- 6. Save More Tomorrow -- 7. Naive Investing -- 8. Credit Markets -- 9. Privatizing Social Security: Smorgasbord Style -- Pt. III. Health -- 10. Prescription Drugs: Part D for Daunting -- 11. How to Increase Organ Donations -- 12. Saving the Planet -- Pt. IV. Freedom -- 13. Improving School Choices -- 14. Should Patients Be Forced to Buy Lottery Tickets? -- 15. Privatizing Marriage -- Pt. V. Extensions and Objections -- 16. A Dozen Nudges -- 17. Objections -- 18. The Real Third Way
Summary "Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself."
"Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike."--BOOK JACKET
Notes "A Caravan book"--T.p. verso
Bibliography Includes bibliographical references (pages 263-282) and index
Subject Economics -- Psychological aspects.
Choice (Psychology) -- Economic aspects.
Decision making -- Psychological aspects.
Consumer behavior.
Author Sunstein, Cass R.
LC no. 2007047528
ISBN 9780300122237 (alk. paper)
0300122233 (alk. paper)