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Author Farnham, Paul G.

Title Economics for managers / Paul G. Farnham
Edition Second edition
Published Boston : Prentice Hall, [2010]


Location Call no. Vol. Availability
Description xxiii, 508 pages : illustrations ; 29 cm
Contents Pt. I. Microeconomic Analysis -- Ch. 1. Managers and Economics -- In Mexico, Wal-Mart is Defying Its Critics / John Lyons -- Ch. 2. Demand, Supply, and Equilibrium Prices -- Copper Surplus is Foreseen in '07 / Allen Sykora -- Ch. 3. Demand Elasticities -- Americans Start to Curb Their Thirst for Gasoline / Ana Campoy -- Ch. 4. Techniques for Understanding Consumer Demand and Behavior -- Behind GM's Slide: Bosses Misjudged New Urban Tastes / Lee Hawkins, Jr. -- Ch. 5. Production and Cost Analysis in the Short Run -- The Long-Distance Journey of a Fast-Food Order / Matt Richtel -- Ch. 6. Production and Cost Analysis in the Long Run -- A Tale of Two Auto Plants / Lee Hawkins, Jr. and Norihiko Shirouzu -- Ch. 7. Market Structure: Perfect Competition -- This Spud's Not for You / Timothy W. Martin -- Ch. 8. Market Structure: Monopoly and Monopolistic Competition -- Dell's Revival Strategy Runs into Trouble / Justin Scheck -- Ch. 9. Market Structure: Oligopoly -- The Anatomy of an Airline Fare Increase / Trebor Banstetter -- Ch. 10. Pricing Strategies for the Firm -- Seeking Perfect Prices, CEO Tears Up the Rules / Timothy Aeppel -- Pt. 2. Macroeconomic Analysis -- Ch. 11. Measuring Macroeconomic Activity -- Factory Slowdown Sets Off Alarm; Contraction Shows Limits of Recent Export Strength, Heightens Recession Fears / Timothy Aeppel and Sudeep Reddy -- Ch. 12. Spending By Individuals, Firms, and Governments on Real Goods and Services -- Jobs Data Suggest U.S. is in Recession; Largest Payroll Fall in Five Years Spurs New Stimulus Talk / Sudeep Reddy -- Ch. 13. The Role of Money in the Macro Economy -- Credit Worries Ease as Fed Cuts, Hints at More Relief / Greg Ip -- Ch. 14. The Aggregate Model of the Macro Economy -- Fears of Stagflation Return as Price Increases Gain Pace / Greg Ip -- Ch. 15. International and Balance of Payments Issues in the Macro Economy -- Rescuing Dollar Raises Potential Policy Tug of War / Craig Karmin -- Pt. 3. Integration of the Frameworks -- Ch. 16. Combining Micro and Macro Analysis for Managerial Decision Making -- Drive-Through Tips for China / Gordon Fairclough and Geoffrey A. Fowler
Bibliography Includes bibliographical references and index
Subject Economics.
LC no. 2008054685
ISBN 013606552X (casebound : alk. paper)
9780136065524 (casebound : alk. paper)