| Description |
xiii, 343 pages : illustrations ; 25 cm |
| Contents |
Pt. I. The Macroeconomic Environment -- Ch. 1. Globalisation -- Ch. 2. The economic environment -- Ch. 3. Measuring economic performance -- Pt. II. The Theory of the Firm and Competitive Strategy -- Ch. 4. Business objectives -- Ch. 5. Demand estimation and forecasting -- Ch. 6. Production and cost estimation -- Ch. 7. Pricing in theory and practice -- Ch. 8. Non-price competition -- Ch. 9. Managerial decisions and the firm's competitive strategy -- Pt. III. Investment Decisions -- Ch. 10. Investment appraisal -- Ch. 11. Investment appraisal under risk and uncertainty -- Ch. 12. Public sector decisions -- App. Discount tables and the normal distribution table |
| Summary |
"Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimises the use of maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Managerial accounting.
|
|
Decision making.
|
| Author |
Juleff, Linda.
|
| LC no. |
2003043612 |
| ISBN |
0333961110 paperback |
|
