| Description |
ix, 389 pages : illustrations ; 24 cm |
| Contents |
1. A Closer Look at Psychology and Economics and at Economic Psychology -- 2. What Saving Is and Is Not -- 3. A Historical Perspective on the Psychology of Saving -- 4. The Psychology of Saving in Modern Economic Theories of Saving -- 5. Psychological and Other Behavioral Research on Household Saving -- 6. The Use of Psychological Variables in the Study of Saving: The Cognitive Concepts of Expectation, Uncertainty, and Decision Making -- 7. The Use of Psychological Variables in the Study of Saving: Attitudes, Motives, Personality and Social Influence -- 8. An Integrative Framework for the Psychology of Saving -- 9. Implications for Studying and Influencing the Consumer |
| Summary |
Some people save and others with similar incomes and wealth do not. Why? Whilst psychology has devoted little attention to the forward looking dimension of human behavior, it contributes theories and techniques for studying the cognitive, motivational, and social factors that affect saving. The book examines the assumption that man is forward looking and desires to provide for the future. It summarizes theories and behavioral research in the area of saving and explores the psychological insights and findings of economists and interprets them in terms of modern psychology. The Psychology of Saving will be welcomed as a major contribution to economic psychology which brings together research and analysis, developing our understanding about rationality, expectations, and consumer behavior |
| Bibliography |
Includes bibliographical references (pages 350-376) and index |
| Subject |
Economics -- Psychological aspects.
|
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Saving and investment -- Psychological aspects.
|
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Saving and investment.
|
| LC no. |
98031080 |
| ISBN |
1840640162 |
|
