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Book Cover
Book
Author Channon, Derek F.

Title Bank strategic management and marketing / Derek F. Channon
Published Chichester ; New York : Wiley, [1986]
©1986

Copies

Location Call no. Vol. Availability
 MELB  332.1068 C458B  AVAILABLE
Description x, 246 pages : illustrations ; 24 cm
Contents Machine derived contents note: Changing Pattern of Bank Strategy. -- Bank Strategic Planning. -- Implementing Strategic Planning Successfully. -- Competitor Analysis. -- Purchasing Financial Services. -- Planning Account Strategy. -- Product Range and Development Strategy. -- Bank Organisation Structure. -- Case Studies. -- Index
Summary Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy;.
Analysis Banking Management
Notes Includes index
Bibliography Includes index
Subject Bank management.
Bank marketing.
LC no. 85020182
ISBN 0471903833