Description |
x, 246 pages : illustrations ; 24 cm |
Contents |
Machine derived contents note: Changing Pattern of Bank Strategy. -- Bank Strategic Planning. -- Implementing Strategic Planning Successfully. -- Competitor Analysis. -- Purchasing Financial Services. -- Planning Account Strategy. -- Product Range and Development Strategy. -- Bank Organisation Structure. -- Case Studies. -- Index |
Summary |
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy;. |
Analysis |
Banking Management |
Notes |
Includes index |
Bibliography |
Includes index |
Subject |
Bank management.
|
|
Bank marketing.
|
LC no. |
85020182 |
ISBN |
0471903833 |
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