Title Marketing of Olympic sport organisations / Alain Ferrand and Luiggino Torrigiani ; [foreword by Jean-Loup Chappelet]

Published Champaign, IL : Human Kinetics, [2005] ©2005

Copies

Location	Call no.	Vol.	Availability
MELB	338.4379648 Fer/Moo		AVAILABLE

Description vii, 136 pages : illustrations ; 28 cm Bibliography Includes bibliographical references (pages 133-136) Subject Sports -- Societies, etc. -- Marketing. Sports administration. Olympics -- Management. Author Torrigiani, Luiggino, 1962- LC no. 2004022804 ISBN 073605930X soft cover

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