Title Business-to-business market research / Martin P. Block, Tamara S. Block

Edition Second edition Published Mason, OH : Thomson, 2005

Copies

Location	Call no.	Vol.	Availability
MELB	338.4765883 Blo/Btb 2005		AVAILABLE

Description x, 277 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in) Contents 1. The business-to-business research landscape -- 2. Managing business-to-business market research -- 3. Secondary sources of information -- 4. Marketing databases -- 5. Analytical tools -- 6. Designing survey research -- 7. Fielding survey research -- 8. Qualitative research methods -- 9. Focus group interviews -- 10. Conjoint analysis -- 11. Multidimensional scaling and preference mapping -- 12. Marketing mix models and financial returns Notes Previous edition's title "Business-to-business market research: identifying, qualifying and understanding your customers" Bibliography Includes bibliographical references and index Subject Industrial marketing -- Research. Industrial marketing -- Management. Marketing research. Author Block, Tamara Brezen. American Marketing Association. Racom Communications. LC no. 2005004871 ISBN 032440073X data CD-ROM 0324400721 0324222300 back of book

Other Titles Business-to-business marketing research title of CD-ROM : Data CD-ROM for Business-to-business marketing research

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