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Book Cover
Book
Author Jong, H. Wi.

Title Innovation and strategy of online games / Jong H. Wi
Edition First edition
Published London : Imperial College Press, [2009]
©2009

Copies

Location Call no. Vol. Availability
 MELB  338.477948 Jon/Ias  AVAILABLE
Description xx, 220 pages : illustrations ; 24 cm
Series Series on technology management ; v 14
Series on technology management ; v 14
Contents Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users
Bibliography Includes bibliographical references and index
Subject Electronic games industry.
Technological innovations.
LC no. 2009001766
ISBN 9781848163560
1848163568