Title Sponsorship : what it is and how to use it / Steve Sleight

Published London ; New York : McGraw-Hill, [1989] ©1989

Copies

Location	Call no.	Vol.	Availability
W'PONDS	338.47796 Sle/Swi		AVAILABLE

Description ix, 294 pages : illustrations ; 24 cm Contents Includes index Analysis Corporate sponsorship Marketing Sports Economic aspects Sports Public relations Marketing Overseas item Sponsorship Sport Notes Includes index Bibliography Bibliography: pages 289-291 Includes index Subject Corporate sponsorship. Marketing. Sports -- Economic aspects. Sports -- Public relations. LC no. 88039365 ISBN 0077070844

  Permalink